SOCIAL MEDIA ENGAGEMENT NUMBERS GOTCHYA FEELIN DOWN??
Let’s start off with a big slice of TRUTH cake, are you ready?!
Numbers. Don’t. Speak. For. You.
In a world where you can buy 10,000 followers in a minute or lose 350 followers in a day, or weigh 4 pounds heavier in the afternoon than in the morning — clearly numbers don’t say much.
Alrighttt what exactly are these numbers? Literal facts + data.
Sure, these are great for figuring out what people like to see, what people are engaging with, and how many people are actually seeing your content. And they can be super encouraging when they’re GOOD numbers. BUT what stinks (or sucks idk what word you would use) is how easily they can tear you right back down when they’re BAD.
Nowww, you know what engagement numbers aren’t??
They are NOT an accurate representation of how AMAZING + CREATIVE + TALENTED you actually are!
They are NOT a reflection of you as a person.
They are NOT you.
We get it. We were consistently getting 800-1,000 likes on our posts and then one day, it dropped to like 200 likes per post. BUT GUESS WHAT? Business didn’t. Inquiries didn’t stop. So WE didn’t stop.
Why let silly numbers on an app dictate what you do or how you feel? If you ask any of your incredible clients I can pretty much guarantee they will say how amazing you are. And let’s be real, isn’t THAT the reason we do this? FOR THE PEOPLE. Not for the social media fame or thousands of followers or viral posts. (yeah those things would be great, but they can’t define YOU) Can you HONESTLY say that when your numbers are low on insta, your financial numbers spike down?
Yes, yes there are tricks to getting engagement, of course. Does social media effect your business? Sure does. But don’t let a season of low engagement try to tell YOU anything about YOU or YOUR work.
You are UNSTOPPABLE + FANTASTIC.